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      <image:title>work - Evolving an online youth mental health chat service</image:title>
      <image:caption>Deep dive case study - September 2022 - October 2024</image:caption>
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      <image:title>work - Responsive UI/UX design - Mozo</image:title>
      <image:caption>November 2017 - Sept 2019</image:caption>
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      <image:title>work - Optimising SEO and addressing Google EEAT standards via UI &amp; UX</image:title>
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      <image:title>work - A Digital Banking app vs the Pandemic</image:title>
      <image:caption>Deep dive case study March - July 2021</image:caption>
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      <image:title>work - Travel Pal - your insurance policy in your pocket</image:title>
      <image:caption>UX/UI case study May 2020</image:caption>
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      <image:title>work - Creating a design system from scratch</image:title>
      <image:caption>UI/Developer collaboration case study October 2019</image:caption>
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      <image:title>work - Conducting interviews and creating user personas for a travel brand</image:title>
      <image:caption>Case study October 2019</image:caption>
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      <image:title>work - Customer experience enhancements through UI: redeveloping a business loans referral service</image:title>
      <image:caption>UI/UX case study February 2019</image:caption>
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      <image:title>work - UX design: self service insurance policy portal</image:title>
      <image:caption>Product &amp; UX case study January 2020</image:caption>
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      <image:title>work - Case study: Marketview UI refresh</image:title>
      <image:caption>UI/UX case study November 2017</image:caption>
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      <image:title>work - A Digital Banking app vs the Pandemic</image:title>
      <image:caption>Deep dive case study March - July 2021</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613638347812-N7JDVT6P8TOA6MQC0BMX/user-personas-tile.png</image:loc>
      <image:title>work - Conducting interviews and creating user personas for a travel brand</image:title>
      <image:caption>Case study October 2019</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612145990048-NLQOXQCIPKSLC4SAE1HF/seo-tile.png</image:loc>
      <image:title>work - Optimising SEO and addressing Google EEAT standards via UI &amp; UX</image:title>
      <image:caption>January 2018</image:caption>
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    <image:image>
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      <image:title>work - Travel Pal - your insurance policy in your pocket</image:title>
      <image:caption>UX/UI case study May 2020</image:caption>
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      <image:title>work - Evolving an online youth mental health chat service</image:title>
      <image:caption>Deep dive case study - September 2022 - October 2024</image:caption>
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    <image:image>
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      <image:title>work - Responsive UI/UX design - Mozo</image:title>
      <image:caption>November 2017 - Sept 2019</image:caption>
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      <image:title>work - UX design: self service insurance policy portal</image:title>
      <image:caption>Product &amp; UX case study January 2020</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613098643904-27Z3A0AQA36SLS9A9I2R/businessloan-tile.png</image:loc>
      <image:title>work - Customer experience enhancements through UI: redeveloping a business loans referral service</image:title>
      <image:caption>UI/UX case study February 2019</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1586323405258-35U8XLZ066IPZL8FBE7Q/Artboard%2B%E2%80%93%2B1%402x.png</image:loc>
      <image:title>work - Case study: Marketview UI refresh</image:title>
      <image:caption>UI/UX case study November 2017</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613604265539-PQHCC5URBD4YKFQUG1DB/designsystems-header.png</image:loc>
      <image:title>work - Creating a design system from scratch</image:title>
      <image:caption>UI/Developer collaboration case study October 2019</image:caption>
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    <lastmod>2025-03-10</lastmod>
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      <image:title>about me</image:title>
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      <image:title>about me</image:title>
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      <image:title>about me</image:title>
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      <image:title>about me</image:title>
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  <url>
    <loc>https://www.annamay.me/get-in-touch</loc>
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    <lastmod>2024-12-01</lastmod>
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      <image:title>get in touch</image:title>
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  <url>
    <loc>https://www.annamay.me/work-society</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/d021a9dd-5ecc-4d63-891b-0c29b8b0f83c/Screen+Shot+2022-04-05+at+8.23.47+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>Home screen iterations to address the many product scenarios.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/db4e6096-3181-4044-a5fb-521f6e88e9ad/Screen+Shot+2022-04-04+at+8.22.00+pm.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>One of the proposed features of the banking function was to implement round ups and splitting transactions to allow the user to pay off their loan balance whilst using everyday banking. This was re-prioritised to be implemented into a later release as it was found to be too complicated and needed more thought.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/60069fc1-e5d1-4dc8-bc9f-2051864f640f/Screen+Shot+2022-04-04+at+8.18.42+pm.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>I condensed the loan application process to drastically reduce the number of screens and proposed a new UI. The original mock ups relied heavily on radio buttons and drop downs which resulted in arduous interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/7c7f0707-62ec-474b-9093-67ee88f5493b/Screen+Shot+2022-04-05+at+8.51.37+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>2. Make payments to others * use material design form fields for consistency * introduce institution verification * restyle UI for clarity (enhance accessibility, remove drop shadows)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/5f56509a-0d85-4931-acbf-941910b21a1d/Screen+Shot+2022-04-04+at+7.18.31+pm.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>sign in - utilising updated native ios/android log in methods, focus on improved security.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/98243f0f-abd6-4ae1-856d-88aa47071b3e/Screen+Shot+2022-04-04+at+8.07.30+pm.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>account recovery concepts - users were unhappy with being locked out and forced to contact customer service to verify account. Since initial design conception password recovery methods had advanced in technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/20c152a2-1d40-486d-91a1-26e545474bec/Screen+Shot+2022-04-05+at+9.03.14+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>3. view/download statements (incomplete) I proposed that as a minimum user is able to select a statement and download or view via ios/android native functionality</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/96510235-47a0-44c6-9e8a-3106f33a6162/Frame+980.png</image:loc>
      <image:title>work-society</image:title>
      <image:caption>Although I was unhappy with this method of gathering feedback for the new app, I teamed with the Project Manager and BA to present/walkthrough the low-mid fidelity existing FIGMA and MIRO screens (shown left) to customers via video call and to later to S1 staff across data/compliance teams uploaded to their personal devices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/e61e1e09-c224-4005-9741-18c0d3b53cb0/Frame+12.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/d63fc86f-02f3-4f7e-a9ae-b04f5590ed48/Frame+20.png</image:loc>
      <image:title>work-society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/7943a4f5-0fa8-4c2f-b2a1-e1e52a3f47cb/Screen+Shot+2022-04-05+at+8.46.42+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>1. See transactions - I simplified pay/transfer/statement functionality by having them be visible at all times rather than having them hidden beneath a cog that triggered a slide-out menu of actions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/3a57b7f9-0708-44ed-8b2b-7620c053171d/Screen+Shot+2022-04-05+at+7.43.04+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>existing low fidelity banking screen concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/968bf4ca-421c-41c1-acbb-cc28c220d60e/s1-quotes.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/bfc74353-391d-4b3a-9376-4cfbb3bcaadc/Screen+Shot+2022-04-04+at+6.31.08+pm.png</image:loc>
      <image:title>work-society</image:title>
      <image:caption>Minimum functionality of first release covering the following scenarios: 1. credit score/loan/banking only 2. credit score + loan(s) 3. credit score + banking 4. credit score + loan(s) + banking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/3a57b7f9-0708-44ed-8b2b-7620c053171d/Screen+Shot+2022-04-05+at+7.43.04+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>existing low fidelity banking screen concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/5f56509a-0d85-4931-acbf-941910b21a1d/Screen+Shot+2022-04-04+at+7.18.31+pm.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>sign in - utilising updated native ios/android log in methods, focus on improved security.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/60069fc1-e5d1-4dc8-bc9f-2051864f640f/Screen+Shot+2022-04-04+at+8.18.42+pm.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>I condensed the loan application process to drastically reduce the number of screens and proposed a new UI. The original mock ups relied heavily on radio buttons and drop downs which resulted in arduous interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/7c7f0707-62ec-474b-9093-67ee88f5493b/Screen+Shot+2022-04-05+at+8.51.37+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>2. Make payments to others * use material design form fields for consistency * introduce institution verification * restyle UI for clarity (enhance accessibility, remove drop shadows)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/d021a9dd-5ecc-4d63-891b-0c29b8b0f83c/Screen+Shot+2022-04-05+at+8.23.47+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>Home screen iterations to address the many product scenarios.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/98243f0f-abd6-4ae1-856d-88aa47071b3e/Screen+Shot+2022-04-04+at+8.07.30+pm.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>account recovery concepts - users were unhappy with being locked out and forced to contact customer service to verify account. Since initial design conception password recovery methods had advanced in technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/bfc74353-391d-4b3a-9376-4cfbb3bcaadc/Screen+Shot+2022-04-04+at+6.31.08+pm.png</image:loc>
      <image:title>work-society</image:title>
      <image:caption>Minimum functionality of first release covering the following scenarios: 1. credit score/loan/banking only 2. credit score + loan(s) 3. credit score + banking 4. credit score + loan(s) + banking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/20c152a2-1d40-486d-91a1-26e545474bec/Screen+Shot+2022-04-05+at+9.03.14+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>3. view/download statements (incomplete) I proposed that as a minimum user is able to select a statement and download or view via ios/android native functionality</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/db4e6096-3181-4044-a5fb-521f6e88e9ad/Screen+Shot+2022-04-04+at+8.22.00+pm.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>One of the proposed features of the banking function was to implement round ups and splitting transactions to allow the user to pay off their loan balance whilst using everyday banking. This was re-prioritised to be implemented into a later release as it was found to be too complicated and needed more thought.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/e61e1e09-c224-4005-9741-18c0d3b53cb0/Frame+12.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/7943a4f5-0fa8-4c2f-b2a1-e1e52a3f47cb/Screen+Shot+2022-04-05+at+8.46.42+am.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>1. See transactions - I simplified pay/transfer/statement functionality by having them be visible at all times rather than having them hidden beneath a cog that triggered a slide-out menu of actions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/96510235-47a0-44c6-9e8a-3106f33a6162/Frame+980.png</image:loc>
      <image:title>work-society</image:title>
      <image:caption>Although I was unhappy with this method of gathering feedback for the new app, I teamed with the Project Manager and BA to present/walkthrough the low-mid fidelity existing FIGMA and MIRO screens (shown left) to customers via video call and to later to S1 staff across data/compliance teams uploaded to their personal devices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/968bf4ca-421c-41c1-acbb-cc28c220d60e/s1-quotes.png</image:loc>
      <image:title>work-society - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/d63fc86f-02f3-4f7e-a9ae-b04f5590ed48/Frame+20.png</image:loc>
      <image:title>work-society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612845663573-CY2FJIEMJHQWRUQXY133/header-marketview-white.png</image:loc>
      <image:title>work-society</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-seo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612756503794-ANBS5Z68AP8L6Z3213PD/eat-in-the-media.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/2b18f696-31d6-4faf-9afc-caced10e1900/Frame+23.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614221782549-SUTB977OHAG5UTLMVUNY/Artboard+%E2%80%93+1.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614222010555-GQK98AXLZV2UD0A5HLTR/Artboard+%E2%80%93+5.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612153592836-IEA4075JP1MX3CWVU6WC/eat-brainstorm.png</image:loc>
      <image:title>work-seo</image:title>
      <image:caption>Brainstorming site improvements to address SEO guidelines. Next I sat down with the dev team and we established the smaller jobs that could be completed as a priority. As we needed to produce some new pages from scratch, we identified this as a perfect opportunity to really get the site’s style guide up and running</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612585022554-MD3OY4ABEMJI8KYUK1K1/Screen+Shot+2021-02-06+at+3.16.06+pm.png</image:loc>
      <image:title>work-seo</image:title>
      <image:caption>An “about us page” to let the user know the company background, the company values and a visual image of the people behind the business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612668404201-ANTYHC6MUZMI8X8DRMDN/Screen+Shot+2021-02-07+at+2.25.40+pm.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612326400532-J23LB17K8M9KPQKE5DGV/Screen+Shot+2021-02-03+at+2.19.58+pm.png</image:loc>
      <image:title>work-seo</image:title>
      <image:caption>Customers come to price comparison sites to save themselves from doing the hard work in finding the best deal for them. It is essential to bear in mind that it is their money they are parting with. So what are they looking for? A reputable company powered by real people who aim to offer the best possible savings to the consumer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614221925877-K2KQCC2PAZ5CZVXK79BD/Artboard+%E2%80%93+3.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612416795485-9W5BGVJDCK9SG5LM6O34/eat-footer.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612153592836-IEA4075JP1MX3CWVU6WC/eat-brainstorm.png</image:loc>
      <image:title>work-seo</image:title>
      <image:caption>Brainstorming site improvements to address SEO guidelines. Next I sat down with the dev team and we established the smaller jobs that could be completed as a priority. As we needed to produce some new pages from scratch, we identified this as a perfect opportunity to really get the site’s style guide up and running</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612668404201-ANTYHC6MUZMI8X8DRMDN/Screen+Shot+2021-02-07+at+2.25.40+pm.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614221925877-K2KQCC2PAZ5CZVXK79BD/Artboard+%E2%80%93+3.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/2b18f696-31d6-4faf-9afc-caced10e1900/Frame+23.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612416795485-9W5BGVJDCK9SG5LM6O34/eat-footer.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612585022554-MD3OY4ABEMJI8KYUK1K1/Screen+Shot+2021-02-06+at+3.16.06+pm.png</image:loc>
      <image:title>work-seo</image:title>
      <image:caption>An “about us page” to let the user know the company background, the company values and a visual image of the people behind the business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612326400532-J23LB17K8M9KPQKE5DGV/Screen+Shot+2021-02-03+at+2.19.58+pm.png</image:loc>
      <image:title>work-seo</image:title>
      <image:caption>Customers come to price comparison sites to save themselves from doing the hard work in finding the best deal for them. It is essential to bear in mind that it is their money they are parting with. So what are they looking for? A reputable company powered by real people who aim to offer the best possible savings to the consumer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614221782549-SUTB977OHAG5UTLMVUNY/Artboard+%E2%80%93+1.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612756503794-ANBS5Z68AP8L6Z3213PD/eat-in-the-media.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614222010555-GQK98AXLZV2UD0A5HLTR/Artboard+%E2%80%93+5.png</image:loc>
      <image:title>work-seo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-businessloans</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613443896068-51KZTYVT8X8C15CZ2FW2/Screen+Shot+2021-02-16+at+1.50.50+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>Photograph of the expert, a short blurb about his expertise areas and experience plus a link to his own page, displaying his published articles, twitter handle etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613446420044-GRNY8QUCCYVWLT3BVJM2/Screen+Shot+2021-02-16+at+2.22.09+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613449809717-O0T2UOC31H2DIXHWF49T/Screen+Shot+2021-02-16+at+3.29.05+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613252255127-TPCRT7V97AF2O3JYYI5U/Screen+Shot+2021-02-14+at+8.36.32+am.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>New customer journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613531967448-DRYOP9312OIFJ0C7MW9R/Screen+Shot+2021-02-17+at+2.18.08+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>Some rough high-fidelity mock ups created just afterwards using mozo brand styling to demonstrate overall look &amp; feel for feedback. I updated the look of the webform to match the material design trend at that time I also selected the header image to compliment the tagline “your business is your focus”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613535463178-DA3N5RSDFH2OXWNM8C12/Screen+Shot+2021-02-17+at+3.17.14+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>And for completeness, here are the mobile wireframes. I always design to a grid with a view to addressing mobile devices first.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613449942078-S977SPGI2RB55MYQW805/Screen+Shot+2021-02-16+at+3.31.42+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613530344337-AJATTUWL2619C318CSK7/Screen+Shot+2021-02-17+at+1.51.14+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/2602dc9d-a42a-47f2-a6a0-9cb32a2acc96/Frame+21.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613536981316-IHVW2BQUI9KNELTVSPRZ/Screen+Shot+2021-02-17+at+3.40.15+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>When the user submits the form, the button again shows a spinner to emulate an action occurring. The form is then replaced with a thank you message and some links to navigate users to some other popular products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613363648878-HJ2LDWD4H32C2GMY45PV/Screen+Shot+2021-02-15+at+3.30.45+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>I researched what mattered most in terms of customer data used to generate pricing estimates and mocked up a simple webform for the user to interact with. Upon scroll, an eye catching but non disruptive sticky bar appears at the bottom of the screen to prompt the user to engage in the callback system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613252219576-RKMI9V8SP8JHJN0P52LT/Screen+Shot+2021-02-14+at+8.36.21+am.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>Original customer journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613443896068-51KZTYVT8X8C15CZ2FW2/Screen+Shot+2021-02-16+at+1.50.50+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>Photograph of the expert, a short blurb about his expertise areas and experience plus a link to his own page, displaying his published articles, twitter handle etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613252255127-TPCRT7V97AF2O3JYYI5U/Screen+Shot+2021-02-14+at+8.36.32+am.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>New customer journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613449809717-O0T2UOC31H2DIXHWF49T/Screen+Shot+2021-02-16+at+3.29.05+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/2602dc9d-a42a-47f2-a6a0-9cb32a2acc96/Frame+21.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613252219576-RKMI9V8SP8JHJN0P52LT/Screen+Shot+2021-02-14+at+8.36.21+am.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>Original customer journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613535463178-DA3N5RSDFH2OXWNM8C12/Screen+Shot+2021-02-17+at+3.17.14+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>And for completeness, here are the mobile wireframes. I always design to a grid with a view to addressing mobile devices first.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613449942078-S977SPGI2RB55MYQW805/Screen+Shot+2021-02-16+at+3.31.42+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613530344337-AJATTUWL2619C318CSK7/Screen+Shot+2021-02-17+at+1.51.14+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613536981316-IHVW2BQUI9KNELTVSPRZ/Screen+Shot+2021-02-17+at+3.40.15+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>When the user submits the form, the button again shows a spinner to emulate an action occurring. The form is then replaced with a thank you message and some links to navigate users to some other popular products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613363648878-HJ2LDWD4H32C2GMY45PV/Screen+Shot+2021-02-15+at+3.30.45+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>I researched what mattered most in terms of customer data used to generate pricing estimates and mocked up a simple webform for the user to interact with. Upon scroll, an eye catching but non disruptive sticky bar appears at the bottom of the screen to prompt the user to engage in the callback system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613446420044-GRNY8QUCCYVWLT3BVJM2/Screen+Shot+2021-02-16+at+2.22.09+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613531967448-DRYOP9312OIFJ0C7MW9R/Screen+Shot+2021-02-17+at+2.18.08+pm.png</image:loc>
      <image:title>work-businessloans</image:title>
      <image:caption>Some rough high-fidelity mock ups created just afterwards using mozo brand styling to demonstrate overall look &amp; feel for feedback. I updated the look of the webform to match the material design trend at that time I also selected the header image to compliment the tagline “your business is your focus”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612845663573-CY2FJIEMJHQWRUQXY133/header-marketview-white.png</image:loc>
      <image:title>work-businessloans</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-userpersonas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615180478121-VLMB4BHXHZ37GXV0V2LJ/persona-b.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615180430944-B9NTYML16JEI1LL8DV8V/persona-a.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/078f38a1-9156-4877-ab89-772d42b2243b/Frame+30.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613684269317-KUFS200C5WR82RVCE8W3/user-personas-miro.jpg</image:loc>
      <image:title>work-userpersonas</image:title>
      <image:caption>A snapshot of one of our data groupings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615180554377-CKYHDI2X7BF6SPA8TTK8/persona-c.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615180634632-BV2QIYWQJ6GFUU0GVG4P/persona-d.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613684340490-5IH3UQUPOI6F2L42PENR/user-personas-chart.jpg</image:loc>
      <image:title>work-userpersonas</image:title>
      <image:caption>Next we identified the most valuable data collected so that we could group our interviewees into four categories in order to create 4 personas relating to four potential target audiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613684269317-KUFS200C5WR82RVCE8W3/user-personas-miro.jpg</image:loc>
      <image:title>work-userpersonas</image:title>
      <image:caption>A snapshot of one of our data groupings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615180478121-VLMB4BHXHZ37GXV0V2LJ/persona-b.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615180634632-BV2QIYWQJ6GFUU0GVG4P/persona-d.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/078f38a1-9156-4877-ab89-772d42b2243b/Frame+30.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615180554377-CKYHDI2X7BF6SPA8TTK8/persona-c.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615180430944-B9NTYML16JEI1LL8DV8V/persona-a.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613684340490-5IH3UQUPOI6F2L42PENR/user-personas-chart.jpg</image:loc>
      <image:title>work-userpersonas</image:title>
      <image:caption>Next we identified the most valuable data collected so that we could group our interviewees into four categories in order to create 4 personas relating to four potential target audiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612845663573-CY2FJIEMJHQWRUQXY133/header-marketview-white.png</image:loc>
      <image:title>work-userpersonas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-selfservice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/05532950-e599-44f1-85d3-912c63e1eb74/Frame+31.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613957485489-YND8IOLEDNFCN9YPIAPJ/Screen+Shot+2021-02-22+at+12.30.45+pm.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613948028584-A54SY69N0FCSBIMIVTDX/low-fid-seville-wireframes2.png</image:loc>
      <image:title>work-selfservice</image:title>
      <image:caption>Screen 3: show’s the user’s account alerting them to update payment Screen 4: pop up box to edit details appears when user presses edit link (the “remove” and “add card” link will not be available until future releases</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613957306157-8LKKHR0B1039JITRI7ZU/high-fid-seville.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613881651360-M8D9EVK5PO2Q127Z6QNU/target-user-personas.png</image:loc>
      <image:title>work-selfservice</image:title>
      <image:caption>Personas based on my own customer research (project can be found on my “work” page)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613947642854-JZ4AWZ7HNEBO1ZPXWRDE/Screen+Shot+2021-02-22+at+9.46.28+am.png</image:loc>
      <image:title>work-selfservice</image:title>
      <image:caption>Screen 1 shows the proposed dashboard, the user’s policies and a link to access their account Screen 2: shows the user’s account screen and stored payment details</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613884205035-9IE8DGOTF2FGJXIKPOF7/seville-user-stories.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613881785826-9K5DML6BHYDNMU8YVP5E/seville-user-flow.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613884205035-9IE8DGOTF2FGJXIKPOF7/seville-user-stories.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613881785826-9K5DML6BHYDNMU8YVP5E/seville-user-flow.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/05532950-e599-44f1-85d3-912c63e1eb74/Frame+31.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613957306157-8LKKHR0B1039JITRI7ZU/high-fid-seville.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613947642854-JZ4AWZ7HNEBO1ZPXWRDE/Screen+Shot+2021-02-22+at+9.46.28+am.png</image:loc>
      <image:title>work-selfservice</image:title>
      <image:caption>Screen 1 shows the proposed dashboard, the user’s policies and a link to access their account Screen 2: shows the user’s account screen and stored payment details</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613957485489-YND8IOLEDNFCN9YPIAPJ/Screen+Shot+2021-02-22+at+12.30.45+pm.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613881651360-M8D9EVK5PO2Q127Z6QNU/target-user-personas.png</image:loc>
      <image:title>work-selfservice</image:title>
      <image:caption>Personas based on my own customer research (project can be found on my “work” page)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613948028584-A54SY69N0FCSBIMIVTDX/low-fid-seville-wireframes2.png</image:loc>
      <image:title>work-selfservice</image:title>
      <image:caption>Screen 3: show’s the user’s account alerting them to update payment Screen 4: pop up box to edit details appears when user presses edit link (the “remove” and “add card” link will not be available until future releases</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612845663573-CY2FJIEMJHQWRUQXY133/header-marketview-white.png</image:loc>
      <image:title>work-selfservice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-designsystems</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613627929132-60JWDJ6Q361XFZ21YMFW/Screen+Shot+2021-02-18+at+4.58.23+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
      <image:caption>A small sample of documentation for button customisation ( a primary element) - This would lie within the quote box (a primary component)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/29e86547-3cd1-47e9-a9a6-6ea60594083a/Frame+29.png</image:loc>
      <image:title>work-designsystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613771768903-GVY3610JCJ03PVBPIZLG/Screen+Shot+2021-02-20+at+8.55.36+am.png</image:loc>
      <image:title>work-designsystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613629568126-KDEG4RL7EAJ7PWNMGZ6W/Screen+Shot+2021-02-18+at+5.24.17+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
      <image:caption>We were aiming to produce three templates where a user could opt to place their content so that we ultimately control the layout</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613611440263-NYFS9IHA4LJUJ8BDAL7M/Screen+Shot+2021-02-18+at+12.22.58+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613630156987-ZATSEH8MTN9QZ0FE4R45/Screen+Shot+2021-02-18+at+5.28.57+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
      <image:caption>The home page, for example, a customer can select their look and feel along with component placements but only from a limited selection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613625098757-83F9B0XCZZ7J2ZSB7QX0/Screen+Shot+2021-02-18+at+4.08.25+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
      <image:caption>A small sample of the public documentation I produced (published in Confluence)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613771768903-GVY3610JCJ03PVBPIZLG/Screen+Shot+2021-02-20+at+8.55.36+am.png</image:loc>
      <image:title>work-designsystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613611440263-NYFS9IHA4LJUJ8BDAL7M/Screen+Shot+2021-02-18+at+12.22.58+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613629568126-KDEG4RL7EAJ7PWNMGZ6W/Screen+Shot+2021-02-18+at+5.24.17+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
      <image:caption>We were aiming to produce three templates where a user could opt to place their content so that we ultimately control the layout</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613625098757-83F9B0XCZZ7J2ZSB7QX0/Screen+Shot+2021-02-18+at+4.08.25+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
      <image:caption>A small sample of the public documentation I produced (published in Confluence)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613630156987-ZATSEH8MTN9QZ0FE4R45/Screen+Shot+2021-02-18+at+5.28.57+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
      <image:caption>The home page, for example, a customer can select their look and feel along with component placements but only from a limited selection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1613627929132-60JWDJ6Q361XFZ21YMFW/Screen+Shot+2021-02-18+at+4.58.23+pm.png</image:loc>
      <image:title>work-designsystems</image:title>
      <image:caption>A small sample of documentation for button customisation ( a primary element) - This would lie within the quote box (a primary component)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/29e86547-3cd1-47e9-a9a6-6ea60594083a/Frame+29.png</image:loc>
      <image:title>work-designsystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612845663573-CY2FJIEMJHQWRUQXY133/header-marketview-white.png</image:loc>
      <image:title>work-designsystems</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-travel-pal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/49c8284f-5fd1-4beb-85ff-008e139b58d3/Frame+32.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614906375115-6M3G11YCND7OXAENPNQD/Screen+Shot+2021-03-05+at+12.05.42+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>COVID-19 hub</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614740251215-KUT94BWF1THT5R96Q8KZ/Screen+Shot+2021-03-03+at+1.56.55+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Low fidelity mockups - adding an endorsement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615500091230-II53WWMHMAV35Y3YFFVR/the+future.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614910869140-WEULUYBGY6GHLOWLE9IZ/Screen+Shot+2021-03-05+at+1.20.36+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Prepare for your trip hub</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614828404676-XB5YXBZBXD6LTY9QERUH/Web+1920+%E2%80%93+1.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Infographic to capture the “mood” towards travel at this time (one month into COVID19) - I was surprised at the level of positivity in their responses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614209255033-CKS9ZHIDXQV3HPFDZ2O6/proto-persona.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Luke is based on Travel with Jane’s “loyal customer” persona that I identified via customer research As an insurance savvy adventurer, safety, peace of mind and instant policy access is a high priority.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614843149957-QDGEG8SJAE3296YWVMVE/travel-pal-why.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Following the COVID-19 pandemic, Traveller security is more important than ever before. This is an opportunity to stand out from the crowd and offer a Travel Companion app that can offer extra help and security as well as access to their policy for easy access and amendment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614843394085-4RNBJOYX321X37EG4EDZ/Screen+Shot+2021-03-04+at+6.35.14+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614733415817-BXMR3BB7N95ZIVWN5CNM/Screen+Shot+2021-03-03+at+12.00.42+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614035088656-BW27UNM8Y8ZQ47EH5JXR/customer+survey.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614906434026-WYY8HHFVBISAPQ3Q0IMB/Screen+Shot+2021-03-05+at+12.06.48+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Policy FAQs Offers an overview of resolutions and advice to handle common issues that occur whilst travelling</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614733415817-BXMR3BB7N95ZIVWN5CNM/Screen+Shot+2021-03-03+at+12.00.42+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614843149957-QDGEG8SJAE3296YWVMVE/travel-pal-why.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Following the COVID-19 pandemic, Traveller security is more important than ever before. This is an opportunity to stand out from the crowd and offer a Travel Companion app that can offer extra help and security as well as access to their policy for easy access and amendment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614843394085-4RNBJOYX321X37EG4EDZ/Screen+Shot+2021-03-04+at+6.35.14+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614828404676-XB5YXBZBXD6LTY9QERUH/Web+1920+%E2%80%93+1.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Infographic to capture the “mood” towards travel at this time (one month into COVID19) - I was surprised at the level of positivity in their responses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614740251215-KUT94BWF1THT5R96Q8KZ/Screen+Shot+2021-03-03+at+1.56.55+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Low fidelity mockups - adding an endorsement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/49c8284f-5fd1-4beb-85ff-008e139b58d3/Frame+32.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614906434026-WYY8HHFVBISAPQ3Q0IMB/Screen+Shot+2021-03-05+at+12.06.48+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Policy FAQs Offers an overview of resolutions and advice to handle common issues that occur whilst travelling</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614910869140-WEULUYBGY6GHLOWLE9IZ/Screen+Shot+2021-03-05+at+1.20.36+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Prepare for your trip hub</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614035088656-BW27UNM8Y8ZQ47EH5JXR/customer+survey.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615500091230-II53WWMHMAV35Y3YFFVR/the+future.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614209255033-CKS9ZHIDXQV3HPFDZ2O6/proto-persona.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>Luke is based on Travel with Jane’s “loyal customer” persona that I identified via customer research As an insurance savvy adventurer, safety, peace of mind and instant policy access is a high priority.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614906375115-6M3G11YCND7OXAENPNQD/Screen+Shot+2021-03-05+at+12.05.42+pm.png</image:loc>
      <image:title>work-travel-pal</image:title>
      <image:caption>COVID-19 hub</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612845663573-CY2FJIEMJHQWRUQXY133/header-marketview-white.png</image:loc>
      <image:title>work-travel-pal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-mozo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/73522e5c-a428-401f-aa17-95c3e017f430/Frame+19.png</image:loc>
      <image:title>work-mozo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614225565501-S083LFLXCRWBDRQD3I0G/amex+redesign.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>Old vs New - American Express page redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614223197687-EN102L9BO7KOC18FG639/Artboard+%E2%80%93+5.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>New page for SEO improvements - Provider Services</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615244336565-KTHBBT7IR9WRKJRH0KSQ/nbn%281%29.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>Mozo Experts Choice Award revamp - new category NBN plans and providers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615250862014-JFBA4D8OI3B0G6K84MR9/404+page.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>404 &amp; 505 error pages featuring designed graphics (Adobe Illustrator)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614224084972-LEK31XL3N96VRS8SVIPO/energy.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>New page - Energy Price Comparison</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614222660611-5GT0YLZ3YZAHOJTQQLTI/Artboard+%E2%80%93+1.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>New page for SEO improvements - Media Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614222797621-2NTMM2VZFRNJS6KXETLZ/Artboard+%E2%80%93+3.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>New page for SEO improvements - About Us</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614222660611-5GT0YLZ3YZAHOJTQQLTI/Artboard+%E2%80%93+1.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>New page for SEO improvements - Media Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614223197687-EN102L9BO7KOC18FG639/Artboard+%E2%80%93+5.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>New page for SEO improvements - Provider Services</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614222797621-2NTMM2VZFRNJS6KXETLZ/Artboard+%E2%80%93+3.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>New page for SEO improvements - About Us</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615250862014-JFBA4D8OI3B0G6K84MR9/404+page.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>404 &amp; 505 error pages featuring designed graphics (Adobe Illustrator)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614225565501-S083LFLXCRWBDRQD3I0G/amex+redesign.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>Old vs New - American Express page redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1615244336565-KTHBBT7IR9WRKJRH0KSQ/nbn%281%29.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>Mozo Experts Choice Award revamp - new category NBN plans and providers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1614224084972-LEK31XL3N96VRS8SVIPO/energy.png</image:loc>
      <image:title>work-mozo</image:title>
      <image:caption>New page - Energy Price Comparison</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/73522e5c-a428-401f-aa17-95c3e017f430/Frame+19.png</image:loc>
      <image:title>work-mozo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-marketview</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/872340c5-2eaa-4b05-a94e-87d5d8944b4a/Frame+33.png</image:loc>
      <image:title>work-marketview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1611866773441-HM2WXGRLM0I3HQKMOQ91/marketview-icons.png</image:loc>
      <image:title>work-marketview</image:title>
      <image:caption>I used Mozo’s default icons styles to keep within brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/872340c5-2eaa-4b05-a94e-87d5d8944b4a/Frame+33.png</image:loc>
      <image:title>work-marketview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1611786296379-TF6TXB5AHGJN2WVQGZLI/marketview-original.png</image:loc>
      <image:title>work-marketview</image:title>
      <image:caption>This is an overview of the original design. At first glance it certainly looks dated, the colours distracting and navigation bar serves only to confuse the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1611893340945-68LMQRRCRIOBZA2GOCJW/marketview-final-navs.png</image:loc>
      <image:title>work-marketview</image:title>
      <image:caption>These are high fidelity mock ups of the final nav design. I quickly found through iteration that there was a danger of making the icon library far too complicated. I overcame this issue by adding small labels beneath which allowed icons to be re-used (see example)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1611900622129-YQ22XR9Z87W776DRLKW8/marketview-tabbed-nav.png</image:loc>
      <image:title>work-marketview</image:title>
      <image:caption>An example of collapsable table sections and tabbed data designed with ING’s data as reference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612070837458-I2LJH8VX9ISQLUCCFJZU/final-marketview-logo.png</image:loc>
      <image:title>work-marketview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612072197455-1PANVB2FXNZ3WYV9QMY9/marketview+error+messages+v1.png</image:loc>
      <image:title>work-marketview</image:title>
      <image:caption>error pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612069761789-X6Z4GREYQ1H74QRAWR5O/marketview-mozo-logos.png</image:loc>
      <image:title>work-marketview</image:title>
      <image:caption>These are the 6 options that I was asked to mock up. Usually I would be firmer in owning my design decisions but as a newcomer to the company my boss advised it was best that I appease the two strong personalities. Upon presentation I advised that options 2 and 4 were overcomplicated (something I had strived to improve throughout the redesign) and that options 5 &amp; 6 could be interpreted as buttons. I wasn’t happy with any of their ideas so I created an option 7….</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612845663573-CY2FJIEMJHQWRUQXY133/header-marketview-white.png</image:loc>
      <image:title>work-marketview</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.annamay.me/work-peerchat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/2a784e23-ad38-4107-8163-a9e280571624/Frame+28.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/21f88b88-8a21-44b2-9359-ce1d0256da33/weather-concept.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Final concepts to capture user’s sense of wellbeing post-chat. The static weather states subtly transition as the user selects their mood.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/904aa3fb-35e2-4747-8dfc-dcfae0b5e915/onboardingOG.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/dc742c2f-676c-4f79-bb49-c5745f9b1f5f/quotes.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>We interviewed 8 young people showing them A/B concepts with the main sticking point being the of the second question, and the pathways offered once the survey was submitted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/aa6c9402-1e5c-4c7c-a6ec-edb6a841dc3e/survey-q%27s.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>I kept the remainder of the survey simple. Despite many reviews and user testing, I was unable to condense the copy further without jeopardising what was essential for reporting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/937871ba-28f2-4956-b4ea-c633b91ed579/concepts.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/0aec38d0-20db-46d5-aef7-6be5fdddc347/mobile+1.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Revised flow lo-fi with my solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/cd44151c-b7f3-48f0-a223-7ffda64dd063/stage1.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/87a1ce87-51d1-4cc1-9994-0000b8012520/testB.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/e1d3792e-ff38-4b72-83b0-3d190376724b/custom-takeaways.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/e19cdcf4-2163-45dc-a422-4bbc3c4ae8de/user+journey.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1b6b748c-d916-403a-b8ae-e56bf407498a/user+testing.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>screenshots of prototype used in testing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/aff5123a-d88d-4533-bf50-3db11bf51bd6/landing+page+concept.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Simplified landing page concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/e2559fca-1a61-4d23-9c82-258b8b9df838/automated-takeaway.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/8145dfbd-a716-4138-83d8-6d8e979f633a/pw-int.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>note: PW= peer worker, YP= young person</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/330a9895-653c-419f-ad41-5a572c001ec1/Frame+27.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/004aeec4-fd98-4292-a4e4-700c1c420ffb/pre.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>User flow before a chat session</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/4059be33-db88-47f6-b55e-3ab3fc193986/Frame+24.png</image:loc>
      <image:title>work-peerchat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/31dc99a9-edc5-4c1f-86c8-b0fb55bfb2ec/dis-guide.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/cd44151c-b7f3-48f0-a223-7ffda64dd063/stage1.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/904aa3fb-35e2-4747-8dfc-dcfae0b5e915/onboardingOG.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1b6b748c-d916-403a-b8ae-e56bf407498a/user+testing.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>screenshots of prototype used in testing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/e1d3792e-ff38-4b72-83b0-3d190376724b/custom-takeaways.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/aff5123a-d88d-4533-bf50-3db11bf51bd6/landing+page+concept.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Simplified landing page concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/e2559fca-1a61-4d23-9c82-258b8b9df838/automated-takeaway.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/004aeec4-fd98-4292-a4e4-700c1c420ffb/pre.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>User flow before a chat session</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/2a784e23-ad38-4107-8163-a9e280571624/Frame+28.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/8145dfbd-a716-4138-83d8-6d8e979f633a/pw-int.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>note: PW= peer worker, YP= young person</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/aa6c9402-1e5c-4c7c-a6ec-edb6a841dc3e/survey-q%27s.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>I kept the remainder of the survey simple. Despite many reviews and user testing, I was unable to condense the copy further without jeopardising what was essential for reporting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/937871ba-28f2-4956-b4ea-c633b91ed579/concepts.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/21f88b88-8a21-44b2-9359-ce1d0256da33/weather-concept.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Final concepts to capture user’s sense of wellbeing post-chat. The static weather states subtly transition as the user selects their mood.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/330a9895-653c-419f-ad41-5a572c001ec1/Frame+27.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/e19cdcf4-2163-45dc-a422-4bbc3c4ae8de/user+journey.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/31dc99a9-edc5-4c1f-86c8-b0fb55bfb2ec/dis-guide.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/0aec38d0-20db-46d5-aef7-6be5fdddc347/mobile+1.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Revised flow lo-fi with my solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/4059be33-db88-47f6-b55e-3ab3fc193986/Frame+24.png</image:loc>
      <image:title>work-peerchat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/87a1ce87-51d1-4cc1-9994-0000b8012520/testB.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/dc742c2f-676c-4f79-bb49-c5745f9b1f5f/quotes.png</image:loc>
      <image:title>work-peerchat - Make it stand out</image:title>
      <image:caption>We interviewed 8 young people showing them A/B concepts with the main sticking point being the of the second question, and the pathways offered once the survey was submitted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c65bf1bd7819e73d8e8bcb2/1612845663573-CY2FJIEMJHQWRUQXY133/header-marketview-white.png</image:loc>
      <image:title>work-peerchat</image:title>
    </image:image>
  </url>
</urlset>

